The Spaniak Team is now Terra Lux Homes!

Dear Agent Friends,

When I sold my first home all those years ago, I never foresaw the immense personal enrichment that selling real estate would provide. It's unlocked doors for so many opportunities not only for me but also for my family, exceeding all my expectations. This experience has catalyzed my growth both as a business professional and as an individual.

My journey, filled with successes and failures, has been shared with you every step of the way. From transitioning from a stay-at-home mom to becoming a thriving entrepreneur, you've been there to share each moment.

I am excited to announce some significant changes to the Spaniak Team that will mark the start of a new era. 

Over the past decade, our connection and collaboration have been invaluable to me, especially as agents in the North Shore, particularly in Northbrook. I truly appreciate your support and contribution to my successes and that is why I want to share this news with you. 

Having grown exponentially over the past 12 years, we have positioned ourselves as one of the top agent/teams in North Shore's real estate community. 

With over 600 transactions and over $350 million in volume under our belt, our achievements have far exceeded the goals I ever even imagined when I started in the business all those years ago as a newly-divorced, stay-at-home mom.

Our Vision

I am now ready to share our new three year vision with you. It involves scaling new heights by becoming one of the top five agent/teams on the North Shore and positioning ourselves among the top 25 agent/teams across the entire MRED MLS.

Undeterred by the slower market conditions, we are intensifying our commitment to growth by streamlining our processes, and delivering consistently superior services.

Our Expansion to Florida

In response to the increasing trend of Illinois residents moving to Florida, we are opening a new office in Florida to better cater to our clients' requirements, making the transition of moving out of state or investing in Florida as smooth as possible. Our goal within the next three years in Florida is to become one of the top 20 agents/teams in Northeast Florida. 

As we expand our horizons, our dedication to the North Shore and the Illinois market remains steadfast. 

The launch of our Florida office does not signal a shift away from Illinois. Instead, it allows us to add an extra dimension to our services, enhancing our local operations, and broadening our reach.

I hope that we can become a resource for you and your clients as they transition to Florida. You can trust that the agent we refer to them will maintain the same high standards you've observed in our Chicagoland business.

Our Partnership

I am also excited to introduce Warrick Bell, a seasoned entrepreneur, as my new business partner. Warrick's relationship with me extends back to the halfway point of my career in the real estate industry when he was a repeat client. 

Warrick grew up on the North Shore, attended New Trier High School and currently lives in Northbrook. Before he started in real estate, Warrick managed and eventually sold a family-owned business after reaching $100 million in annual global revenue. 

After that successful sale he sought a new career path and a change of scenery. Recognizing the potential and opportunities in the real estate industry, he believed it was an area where he could truly make an impact.

He valued my different take on how a real estate business should be run, and he reached out when he was ready to start his real estate career. He has sold real estate on my team for a year and a half, and since then he has demonstrated his value and I am excited to welcome him as a partner to my team. 

His entrepreneurial skillset has already begun to propel our expansion in the Chicagoland area. We firmly believe that our combined efforts will take our business to unprecedented heights, not only in Illinois but also in Florida.  

Our New Name

In alignment with our expanding operations, we are making a significant transformation by renaming our team. We will be transitioning from the Spaniak Team to Terra Lux Homes over the next couple of months. 

In the real estate industry, expanding beyond the reputation of a single agent can be very difficult, as you probably know. That's why we are excited to introduce our new team name, which reflects our commitment to empowering every agent who joins us. 

With this change, each agent on our team will have the opportunity to establish their own identity and brand, ensuring that they represent themselves and their unique expertise, rather than relying solely on my name. 

This shift reinforces our dedication to fostering a collaborative and supportive environment where every team member can thrive and build their own successful real estate business.

This new identity resonates with our mission to offer nationwide, world-class real estate services, underlining our commitment to quality, sophistication, and elegance. 

We promise to go beyond traditional real estate transactions, positioning ourselves as trusted advisors providing insightful solutions and guidance.

This significant transition, encompassing both Illinois and Florida (and eventually other states) is an easy transition as we work with a virtual brokerage that is seamless across the entire United States. 

Our Agents 

As we forge ahead, we invite agents who resonate with our vision, values, culture, and growth trajectory to join our team anywhere in the United States. 

If you're looking to join our national expansion or considering retirement, we encourage you to reach out to either Warrick or myself. 

If the constant hustle of running around, handling door openings, working weekends, and managing all transaction tasks has left you exhausted, we have a solution. With our highly efficient staff and systems, we provide comprehensive support for your business at a surprisingly fair compensation model.

Additionally, in light of the recent legal actions against the National Association of Realtors and various brokerages, it's clear that industry compensation models are set for change. We consider ourselves at the forefront of this shift. We are implementing innovative strategies, effective buyer consultations, expanded AI CRM systems, and qualified lead generation to solidify our standing in the buyer's real estate market.

We believe that a career in real estate doesn't have to consume your life around the clock. By joining forces with us, you can achieve a healthier work-life balance and boost your earnings without incurring additional expenses. 

With the comprehensive support we provide, your work-life will become significantly easier, as all transaction management and marketing will be taken care of by us. If this resonates with you, we invite you to review our core values and guiding principles.

At Terra Lux Homes, our core values guide our operations:

• Transparency: Encouraging open and honest communication, offering truthful and forthright insights to clients.
• Trust: Building enduring relationships grounded in trust and integrity, placing clients' needs and preferences at the forefront.
• Expertise: Demonstrating deep industry knowledge, professionalism, and superior communication to provide excellent service.
• Client-Centric Approach: Prioritizing clients' comfort, needs, and objectives, going the extra mile to fulfill their requirements.
• Education: Enabling clients with information, teaching them about market dynamics, and involving them in the decision-making process.
• Efficiency: Enhancing operations through robust systems and processes, ensuring efficiency and consistency in client interactions.
• Excellence: Striving to exceed expectations, offer personalized service, and achieve remarkable results for clients.
• Partnership: Forming a supportive partnership with clients and other professionals in the real estate industry, serving as trusted advisors throughout their real estate journey.
• Adaptability: Customizing services to accommodate clients' unique circumstances, adjusting to their timelines, preferences, and schedules.
• Community Focus: Offering invaluable firsthand knowledge of the local area, giving clients valuable insights into neighborhoods and communities.

In line with these values, we foster a team culture that promotes collaboration, enables growth, and nurtures a positive work atmosphere. We believe that by providing a supportive and inclusive environment, our team can excel and deliver exceptional results to our clients.To that end we are looking to expand our reach from Evanston up to the Wisconsin border. 

Our team culture emphasizes:

• Collaboration and Teamwork: Encouraging open communication, sharing of ideas, and mutual support among team members.
• Integrity and Ethics: Prioritizing integrity and ethical conduct in all aspects of our work.
• Continuous Growth and Learning: Promoting a culture of continuous growth and learning.
• Positive and Supportive Environment: Cultivating a positive and supportive work environment where team members feel valued, respected, and motivated.
• Client-Centric Mindset: Instilling a client-centric mindset among our team members.
• Innovation and Adaptability: Embracing innovation and adaptability in a continuously evolving real estate landscape.
• Mutual Support and Collaboration: Fostering a culture of mutual support and collaboration among team members.

As we transition into Terra Lux Homes, I am excited about the countless opportunities for collaboration and mutual growth that lie ahead.

I am eager for our relationship to evolve even more meaningfully. And when our paths cross again  I look forward to working together.

If you want to chat about the opportunities of partnering with us on our new venture in either Illinois or Florida, please email me at Kati@TerraLuxHomes.com or Warrick at Warrick@TerraLuxHomes.com 

Here's to our shared successes and the exciting road ahead!

Kati