How to Stage Your Home to Sell on A Shoestring - Get Top Dollar & Make More Money!

How to Stage Your Home to Sell on A Shoestring

Get Top Dollar & Make More Money!

Are you thinking about selling your home but worried about the high costs of staging? Don’t worry! Staging on a shoestring is not only possible but incredibly effective. Let me share the story of my clients, Michael and Mary, who were struggling to sell their home for six months before reaching out to me.

First Impressions and The Power of Photography

First impressions are EVERYTHING! Homes that appear dark and dated lack the appeal that modern buyers are drawn to. The first step is resetting the narrative and making strategic changes that draw buyers in. In the age of HGTV and social media, buyers are accustomed to seeing well-lit, beautifully staged homes. High-quality photography is your secret weapon. By bringing in some strategically chosen furniture, removing dated built-ins, and making minor cosmetic changes, we can transform the look of your home.

Strategic Changes, Not Blind Spending

Staging doesn't have to involve buying all-new furniture or extensive renovations. It's about faking it strategically to make the right impression on potential buyers. In Michael and Mary's case, we focused on key areas that needed a facelift.

Low-Cost, High-Impact Changes

Small changes can be surprisingly affordable. Getting rid of dated built-in furniture can be made easy by giving it away on platforms like Facebook Marketplace. Additionally, a fresh coat of paint, new accessories, and clever use of lighting makes a huge difference. Remember, less is more, and small changes can have a big impact.

Maximizing Returns

While the total cost of staging and minor upgrades was around $5,000 to $6,000, the return on investment was significant. They relisted the house at $549,000 (even higher than the initial listing), and it sold within two weeks for $545,000. The carrying costs they saved during those eight months on the market were substantial.

Fake it, Take it, Make it

The key takeaway? Staging on a shoestring is about strategic decisions, not blind spending. Fake the house's appearance, take high-quality pictures, and make the money you deserve. It's not about loving the way your house looks; it's about ensuring potential buyers fall in love with it.

Before You Go On Your Staging Journey:

New and Bright Paint: Consider painting main rooms a bright gray or white. A neutral color that is bright shines bright in photos and in showings.

Declutter and Giveaway: Consider giving away or selling items you no longer need. Platforms like Facebook Marketplace can be a great resource.

Fresh Bedding and Towels: Invest in fresh bedding and towels just for showings. White, crisp, and clean create a welcoming atmosphere.

Rethink Rugs: Remove colorful rugs, especially if you have hardwood floors. Showcase the natural beauty of your floors in pictures.

Strategic Lighting: Lamps and soft lighting create a warm ambiance. More lights that are strategically placed enhance the overall look and feel.

Professional Photography: Don't attempt DIY photography. Allow your agent to invest in a professional who understands the nuances of showcasing homes effectively.

Remember, the goal is not perfection but creating an inviting space that resonates with potential buyers. So, fake it, take it, and make it work for you!